天津老城厢项目策划书
    目  录
    天津老城厢项目区域策划流程模块图              1
    专题一：老城厢与天津城市发展的关系              9
    1              天津市国民经济和社会发展现状              9
    1.1              天津市概况              9
    1.2              发展趋势              10
    1.3              天津市近期发展战略              10
    1.4              天津国民经济与社会发展对老城厢的影响              11
    2              天津市城市发展规划              13
    2.1              总体发展战略的主要思路              13
    2.1.1              发展目标              13
    2.1.2              海河两岸综合开发规划              13
    2.1.3              海河改造对天津市经济发展的影响              15
    2.1.4              滨海新区              17
    2.2              人口、就业发展规划              17
    2.3              商贸流通业发展规划              18
    2.3.1              三区建设              18
    2.3.2              三调整              19
    2.3.3              六大市场              20
    2.3.4              对项目的影响              20
    2.4              交通系统发展规划              21
    2.4.1              城市道路              21
    2.4.2              轨道交通              21
    2.5              天津房地产业发展规划              21
    3              老城厢历史与现状研究              22
    3.1              老城厢的发展历史              22
    3.2              老城厢的现状              22
    3.3              老城厢在天津人心目中的地位              23
    3.4              老城厢可持续发展的方面              23
    3.5              总结              24
    4              老城厢与天津市总体发展的关系              25
    4.1              海河改造规划              25
    4.2              和平区规划              25
    4.3              南开区规划              26
    4.4              红桥区规划              27
    4.5              其它区域              27
    4.6              分析结论              28
    专题二：老城厢的发展定位              29
    1              项目及周边情况分析              29
    1.1              地块概况              29
    1.2              老城厢SWOT分析              30
    1.3              周边商业业态分布              32
    1.3.1              购物中心              33
    1.3.2              批发市场              33
    1.3.3              商业街              34
    1.4              相邻主要商业区业态              35
    1.5              海河改造的影响              36
    1.6              周边发展状况总结              37
    2              发展定位的前瞻性要求              39
    2.1              城市总体发展方向方面              39
    2.2              城市中心功能的转化方面              39
    2.3              人民生活水平的变化方面              39
    2.4              各相关行业发展趋势方面              40
    3              发展策略              41
    3.1              区域发展配合整体规划              41
    3.2              打造城市形象，创立区域品牌              41
    3.3              保留传统文化，传承历史文明              41
    3.4              市场为导向，建设新商业中心              41
    3.5              整合多种资源，促进旅游业发展              41
    4              区域战略地位定位              42
    4.1              定位依据              42
    4.2              战略定位              44
    4.3              定位描述              44
    4.4              实现方式              45
    4.5              效益评估              45
    5              区域形象定位              47
    5.1              定位思路              47
    5.2              形象因素              47
    5.3              定位阐述              47
    6              城市功能与产业设置原则              49
    6.1              区域特色原则              49
    6.2              适当多样化原则              49
    6.3              相对集中原则              50
    6.4              互补发展原则              50
    7              区域城市功能与产业结构定位              51
    7.1              可发展的功能与产业              51
    7.1.1              城市功能设置              51
    7.1.2              产业设置              52
    7.2              功能与产业配置              53
    7.2.1              基础功能              53
    7.2.2              核心功能              53
    7.2.3              相关功能              53
    专题三：老城厢房地产开发研究              55
    1              天津房地产业现状              55
    1.1              住宅市场状况              55
    1.2              商业物业市场状况              55
    1.3              写字楼市场状况              57
    2              天津房地产业发展趋势              58
    2.1              住宅发展趋势              58
    2.2              商业物业发展趋势              58
    2.3              写字楼发展趋势              58
    3              老城厢人口密度研究              59
    3.1              世界城市人口参照              59
    3.2              主要人口指标分析              60
    3.3              老城厢人口密度建议              60
    4              房地产开发容量分析              61
    4.1              影响项目开发容量的因素              61
    4.2              老城厢房地产开发容量分析              62
    4.3              老城厢房地产开发的适宜规模              64
    专题四：老城厢开发模式及策略              65
    1              发展条件及对比分析              65
    1.1              发展条件              65
    1.2              比较分析              66
    1.2.1              区域比较分析              66
    1.2.2              行业比较分析              66
    2              旧城改造开发模式研究              69
    2.1              国外旧城改造模式研究              69
    2.2              国内旧城改造模式研究              72
    2.3              旧城改造开发分析研究              78
    2.4              旧城改造开发模式              80
    2.5              老城厢旧城改造建议              82
    3              老城厢规划建议              83
    3.1              规划的前瞻性要求              83
    3.2              总体规划建议              83
    3.3              用地功能划分及比例              84
    3.4              各功能用地的相关指标建议              85
    3.5              经营性项目用地的产品定位              86
    4              老城厢人口容量分析              89
    4.1              区域人口规模确定              89
    4.2              就业人口估算              89
    5              老城厢开发策略              90
    5.1              开发应考虑的因素              90
    5.2              开发的策略              90
    5.3              开发的进度安排              91
    专题五：经济模型研究              93
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