目 录
    上 册
    ***文化                                                            4
     
    基本概念篇
     
    房地产概念                                                      6
    培育生态住宅概念                                               10
    什么是房地产一二三级市场                                       11
    什么是房屋的所有权、使用权及他项权利                           12
    怎么区分跃层和复式                                             13
    住宅的结构有哪几种形式                                         15
    综合布线                                                       17
                                                      
    规划设计篇
     
    房子的风格值多少钱                                             19
    什么是好环境？自然、舒适、改变居住区小气候                     20
    小区绿化  怎一个率字了得                                       22
    住宅辅助设计应注意什么                                         24
    住宅小区智能化系统的构成                                       25
     
    户型篇
     
    哪些房型受青睐                                                 26
    该回落的是户型面积                                             27
    如何判断户型优劣                                               29
    阳台不封利多弊少                                               30
    以“发展”的眼光看户型                                         31
    在居住舒适的前提下我们应该买多大的房子                         33
    住宅的三维空间如何规定                                         34
     
    产品知识篇
     
    辨认产权证真假                                                 36
    代理和中介有何区别                                             38
    低多高层比较                                                   39
    高层住宅变变变                                                 40
    购买商品房警惕八大陷阱                                         43
    关注“六性”选房不落伍                                         45
    冷静对待房展会上三种便宜房                                     47
    买房到底哪层更好                                               48
    买房的七大实用原则                                             49
    买房何时开发票                                                 51
    买套商品房到底要花多少钱                                       53
    期房 现房各有利弊                                              55
    确定房价的七大要素                                             56
    如何从工地看建筑质量                                           57
    入住率不影响燃气开通                                           58
    商住两用两全其美？还是两不能用？                               59
    推荐别墅                                                       60
    现浇板、预制板——选房时你会挑楼板吗                           62
    选房八大标准                                                   63
    要“择邻而居”                                                 64
    择居置业八大忌                                                 65
    商品房常见质量问题                                             66
     
    贷款篇
     
    个人住房贷款常识                                               67
    按揭购买的房可以退吗？                                         70
    贷款的七步流程                                                 72
    个人住房贷款的六种计息还贷方法                                 74
    一家人可以共同申请公积金房贷吗                                 76
    住房贷款怎样申办最经济                                         78
     
    下册
    投资篇
     
    北京购房投资三大增值空间                                       79
    别墅房是否更具保值潜力                                         81
    地产投资九条真经                                               82
    房产升值的八大希望因子                                         83
    股市浮沉不如投资地产                                           84
    商业类、居住类、办公类物业你适合投资哪一种                     85
    收益率的三种计算方式                                           87
    投资地产是上选                                                 88
    以房养房的四大秘诀                                             89
     
    销售技巧篇
     
    AIDA公式                                                      90
    需求层次论                                                     91
    谈客注意事项                                                   93
    三板斧                                                         95
    逼定                                                          100
    打折                                                          102
    砍价30招                                                      103
    配合                                                          105
    商量商量                                                      106
    信心问题                                                      107
    要求退定                                                      108
    谈判案例                                                      109
     
    法律法规篇
     
    70年土地使用权等于70年房产权吗                                119
    北京市商品房销售面积计算及公用建筑面积分摊暂行规定            120
    别墅占地50年70年？                                            122
    城市房地产中介服务管理规定                                    123
    房产证该填谁的名？                                            126
    房地产广告发布暂行规定                                        127
    买房仅有五证够不够                                            129
    商品房销售管理办法                                            130
    说说五证的因果关联                                            132
        买房人有了“保护伞”                                          134
     
     
     
     
     
     
     
     
     
     
    *** 文 化
     
    ※      愿    景：多元化、竞争力强、行业一流
     
    ※      宗    旨：***助你成功
             对股东——创立具有竞争优势的产业；
             对客户——解决问题，创造价值；
             对员工——提升员工价值，为员工的发展与成功创造空间，提供优越生活福利；
             对社会——为社会的进步做出贡献。
     
    ※      ***理念：诚信  服务  创新  卓越
             诚信——诚实守信是做人做事的最基本原则；
             服务——为客户服务是一切工作的中心