新楼盘销售技巧
     
    前言
      
    欢迎辞                                                                         
     
    欢迎参加房地产新楼盘销售技巧培训。
     
     
    我们的目标是成为一名专业的房地产营销顾问。以我们全新的事业理念与专业技能，在消费者面前塑造莱茵达房产的专业形象。
     
     
     
     
     
     
     
     
     
     
     
     
     
     
     
     
     
     
     
     
     
     
     
     
     
     
     
     
     
     
     
     
     
     
     
    对不动产职业的看法                                                             
     
     
    你如何看待自己的职业？
     
    1、你认为自己要成为一名房地产营销顾问还是房地产销售员？
                                                                                   
                                                                                   
     
     
     
     
    2、房地产营销顾问与销售员之间的区别？
     
    职业定位
                                                                                   
                                                                                   
     
    工作手段
                                                                                   
                                                                                   
     
    对工作的态度
                                                                                   
                                                                                   
     
    提供的内容
                                                                                   
                                                                                   
     
     
     
     
     
     
     
     
     
     
    在日常工作中，为获得成功必须进行的活动                                         
     
     
    这些工作将会占用你的大量时间和精力，但它们又是必不可少的。它们可能包括：
     
    1、                                                                               
                                                                                   
     
    2、                                                                               
                                                                                   
     
    3、                                                                               
                                                                                   
     
    4、                                                                               
                                                                                   
     
    5、                                                                               
                                                                                   
     
    6、                                                                               
                                                                                   
     
     
     
     
     
     
     
     
     
     
     
     
     
     
     
     
     
     
     
     
     
     
    课程结构                                                                       
     
     
    本培训课程的内容结构是根据新楼盘销售工作的一般流程为线索设置的。它的顺序并不是固定不变的，需要我们在日常工作中根据情况灵活掌握进行。
     
    第1章、      质量服务
                                                                                   
                                                                                   
     
    第2章、      客户开发
                                                                                   
                                                                                   
     
    第3章、      初次面谈
                                                                                   
                                                                                   
     
    第4章、      房产展示
                                                                                   
                                                                                   
     
    第5章、      客户跟踪
                                                                                   
                                                                                   
     
    第6章、      促成
                                                                                   
                                                                                   
     
    第7章、      售后服务
                                                                                   
                                                                                   
     
    第8章、      成功要素
                                                                                   
                                                                                   
     
     
     
     
     
     
     
     
    课 程 目 标                                                             
     
     
    1、掌握新楼盘销售的基本工作流程
                                                                            
                                                                          
                                                                             
     
     
    2、树立顾问营销理念