目    录
     
    凤湖仙山定位及开发建议
    目　录
    1.              总论              1
    1.1              项目概况              1
    1.2              研究方法及程序              2
    1.3              研究结论              4
    2.              项目建设背景分析              5
    2.1              国际旅游业背景分析              5
    2.1.1.              国际旅游业发展现状分析              5
    2.1.2.              国际旅游业发展前景分析              5
    2.2              我国旅游业背景分析              6
    2.2.1.              我国旅游业发展现状分析              6
    2.2.2.              我国旅游业发展前景分析              7
    2.3              重庆市旅游业背景分析              8
    2.3.1.              重庆市旅游业发展现状分析              8
    2.3.2.              重庆市旅游业发展前景分析              8
    2.4              璧山县旅游业背景分析              9
    2.4.1.              璧山县旅游业发展现状分析              9
    2.4.2.              璧山县旅游业发展前景分析              10
    3.              项目资源条件评价              11
    3.1              项目区位、交通条件评价              11
    3.2              地质条件评价              13
    3.2.1.              项目水文条件              13
    3.2.2.              项目地质条件              13
    3.3              项目自然资源评价              13
    3.3.1.              气候条件              13
    3.3.2.              风光地貌              13
    3.3.3.              天然疗养              13
    3.3.4.              动植物资源              13
    3.4              项目人文历史资源评价              14
    3.4.1.              “凤”文化资源              14
    3.4.2.              “仙”文化资源              16
    3.4.3.              其它乡土文化资源              17
    3.5              项目基础设施条件评价              18
    3.5.1.              供水设施              18
    3.5.2.              供电设施              18
    3.5.3.              天然气供应              18
    3.5.4.              通讯设施              18
    3.6              项目资源条件总体评价              19
    3.6.1.              评价依据与方法              19
    3.6.2.              本项目资源条件评价              20
    3.6.3.              旅游资源评价的基本结论              21
    4.              项目形象定位              22
    4.1              城郊旅游开发六大模式              22
    4.1.1.              森林公园模式              22
    4.1.2.              风景名胜区模式              22
    4.1.3.              旅游度假区模式              23
    4.1.4.              主题公园模式              23
    4.1.5.              体育旅游模式              24
    4.1.6.              观光农业模式              24
    4.2              重庆市及周边旅游项目解析              26
    4.2.1.              重庆市旅游项目盘点              26
    4.2.2.              周边旅游项目盘点              27
    4.3              项目综合诊断与分析流程              28
    4.4              形象定位结论              29
    5.              项目产品包装              31
    5.1              主题文化包装              31
    5.1.1.              主题文化提炼              31
    5.1.2.              主题文化包装策略              33
    5.2              仙文化包装              36
    5.3              康体产品包装              37
    5.3.1.              温泉疗养区              37
    5.3.2.              盐泉疗养区              38
    5.4              素质拓展产品包装              39
    6.              项目概念规划              41
    6.1              项目总体规划              41
    6.1.1.              规划原则              41
    6.1.2.              规划期限              41
    6.1.3.              规划目标              41
    6.2              项目功能分区              42
    6.2.1.              项目功能分区原则              42
    6.2.2.              项目功能分区方案              42
    6.3              项目开发建设方案              43
    6.3.1.              凤凰主题文化休闲区              43
    6.3.2.              仙道仙都文化区              45
    6.3.3.              生态农业观光区              45
    6.3.4.              凤之旅登山区              45
    6.3.5.              五云寨模拟军事野战训练基地              46
    6.3.6.              景区边缘生态保护区              46
    6.4              项目承载能力              46
    6.4.1.              面积法              46
    6.4.2.              游线法              46
    6.4.3.              生态容量法              47
    6.4.4.              综合承载力              47
    6.5              游憩模式设计              47
    6.5.1.              商务会议模式              47
    6.5.2.              观光游览模式              47
    6.5.3.              休闲度假模式              48
    6.6              项目概念规划图              48
    7.              项目市场分析与预测              54
    7.1              休闲度假类旅游产品市场状况及发展潜力              54
    7.1.1.              发展现状              54
    7.1.2.              发展潜力              54
    7.2              项目市场竞争力评价              55
    7.2.1.              区位交通优势明显              55
    7.2.2.              人文资源丰富              55
    7.2.3.              项目主题首创              55
    7.2.4.              区域资源整合潜力大              55
    7.3              项目客源市场定位              56
    7.3.1.              目标客源定位              56
    7.3.2.              目标市场定位              56
    7.4              项目客源市场预测              57
    7.4.1.              预测方法              57
    7.4.2.              预测依据              57
    7.4.3.              预测说明              58
    8.              项目基础配套设施建设方案              60
    8.1              交通与通讯设施建设              60
    8.1.1.              项目交通设施建设              60
    8.1.2.              项目通讯设施建设              60
    8.2              供水、供电、供气设施建设              61
    8.2.1.              供水              61
    8.2.2.              供电              61
    8.2.3.              供气              61
    8.3              消防、安全、医疗设施及保障措施              62
    8.3.1.              消防              62
    8.3.2.              安全              62
    8.3.3.              医疗              62
    9.              项目环境影响评价              63
    9.1              环境现状              63
    9.1.1.              水环境质量              63
    9.1.2.              大气环境质量              63
    9.2